Account-Based Marketing

Leverage Growth Potential with Our Knowledge of ABM

Using account-based marketing to enhance our approach and foster enduring customer relationships, our B2B marketing strategy is centered on finding and turning excellent accounts into devoted clients.

Account-Based Marketing Features

Locating the Appropriate Accounts

Finding the best-fit accounts is the main goal of our marketing tactics in order to fully realize their potential. We use efficient strategies that appeal to our target market to get over the problem of getting thousands of website hits but not enough leads.

Implementing a Strategy

Our approach uses strategies to comprehend your specific company requirements in order to identify potential for growth and profitability within your corporation. We design a plan specifically for you, utilizing prior results and present standing to build a solid relationship between your business and customers.

converting potential customers into revenue

Our customized approach to data collection and verification increases sales and conversions, and our content helps companies establish their online reputation and attract customers. While email and telemarketing services boost engagement rates, our content syndication service draws in targeted accounts.

Account-Based Marketing Approach

Regular ABM Alignment

The success of account-based marketing (ABM) hinges on attaining alignment with internal stakeholders, guaranteeing consensus on different aspects of your strategy, and providing consistent client experiences.

Choose the best possible set of target accounts

Incoming leads are categorized into ideal client types by our CRM workflow using factors like industry and company size. Using lighthouse accounts as a guide, we choose target accounts based on industry or geography. Sales representatives can only handle ten accounts in order to guarantee a tailored approach.

Acquire Contact Information from Notable Accounts

We give acquiring buying committees and stakeholders of our target accounts first priority, taking into account the company’s past performance and ABM efforts. To draw in high-quality accounts and boost brand identification and relevance among the intended demographic, one must personalize material for them..

Assess ABM Outcomes

Our business strategy, marketing, sales, and accounting may all be improved in certain areas, as shown by the account-based marketing findings. We can improve our processes and your company’s results by regularly measuring and evaluating ABM initiatives using metrics like deal creation, account penetration, engagement, deal-to-close time, net-new revenue, and contract completion percentages.

Key Points In Account-Based Marketing

Personalized Content
Identifying Target Accounts
Multi-Channel Approach
Data and Analytics
Customer Persona Development
Technology Stack
Sales Enablement
Continuous Optimization

A global leader in technology marketing and demand creation, B2B Technology Solutions offers a comprehensive range of performance-driven B2B lead generation solutions, including intent and install-based targeting, account-based marketing, and content marketing.