Canada's Anti-Spam Legislation (CASL) Compliance Guide
Introduction:
Canada’s Anti-Spam Legislation (CASL) is a comprehensive set of regulations aimed at reducing unwanted electronic communications and protecting individuals’ privacy. Enforced by the Canadian Radio-television and Telecommunications Commission (CRTC), CASL has specific requirements for sending commercial electronic messages (CEMs), which include emails, texts, and certain social media messages.
Key Provisions:
- Consent Requirements:
- Organizations must obtain express or implied consent before sending CEMs. Express consent involves a clear and affirmative action from the recipient, such as checking a box on a form. Implied consent may be inferred based on existing business relationships or certain defined circumstances.
- Identification Information:
- CEMs must include accurate and identifiable information about the sender, including the sender’s name, physical mailing address, telephone number, email address, or website.
- Unsubscribe Mechanism:
- Every CEM must provide a clear and easily accessible unsubscribe mechanism, allowing recipients to opt out of future communications. Organizations are obligated to honor unsubscribe requests promptly.
- Transparency in Business Practices:
- CASL requires organizations to be transparent about their business practices. This includes providing information about the purpose of the message and the products or services being offered.
- Time Limit for Implied Consent:
- Implied consent has a time limit, generally lasting two years after the recipient’s last purchase, inquiry, or transaction. After this period, organizations must obtain express consent to continue sending CEMs.
- Penalties for Non-Compliance:
- CASL violations can result in significant penalties, including fines of up to $1 million for individuals and $10 million for businesses. Directors and officers may also be held personally liable for their organizations’ non-compliance.
Our Commitment to CASL Compliance:
At [Your Company Name], we take CASL compliance seriously and are committed to ensuring that our electronic communications adhere to all regulations outlined in the legislation. Our practices include:
- Obtaining Consent:
- We seek express consent from individuals before sending commercial messages, ensuring that our recipients have knowingly and willingly opted to receive communications from us.
- Clear Identification:
- Our communications clearly identify our organization, including our name, physical address, and contact information, in accordance with CASL requirements.
- Unsubscribe Mechanism:
- All our commercial messages contain a visible and functional unsubscribe mechanism, allowing recipients to easily opt out from receiving future communications.
- Transparent Communications:
- We provide transparent and truthful information about the nature and purpose of our communications, as well as the products or services we offer.
- Regular Consent Reviews:
- We regularly review and update our consent records to ensure that implied consents are renewed within the required timeframe.
Contact Information:
If you have any questions or concerns regarding our compliance with CASL or if you wish to update your consent preferences, please contact us at [Your Contact Email/Phone].
Thank you for choosing [Your Company Name] – your trusted partner committed to maintaining the highest standards of electronic communication and privacy.

A global leader in technology marketing and demand creation, B2B Technology Solutions offers a comprehensive range of performance-driven B2B lead generation solutions, including intent and install-based targeting, account-based marketing, and content marketing.
Quick Links
Connect
- contact@b2btechnologysolutions.com
- +1 973-968-5062
