Email Marketing

Discover Success One Click at a Time with Our Email Magic

By utilizing powerful advertising and automation features, our all-inclusive B2B communication platform improves customer engagement and conversions through thoughtful email marketing campaigns. Make the most of your email marketing approach to take advantage of internet chances.

Email Marketing Features

Programmatic Advertising

Use automated email sequences that are customised to your audience’s preferences and behaviours to effectively engage them.

Individualization

By addressing recipients by name and dynamically tailoring material to their interests, you can create a personalized experience.

Templates That Respond

Engage readers on all platforms with well crafted themes that are mobile and desktop optimized.

A/B Testing

To maximize open and click-through rates, test various subject lines, content variations, and send times. This will help you fine-tune your plan.

Reporting and Analytics

Use in-depth analytics to get insightful information and monitor KPIs like open rates, click-through rates, and conversions to improve your strategy.

Managing Lists

Easily handle unsubscribes, keep your contacts organized, and keep your email list compliant and tidy.

Dynamic Content

Make sure every email speaks to the receiver by delivering blocks of material that are customized based on recipient information.

Social Exchange

Include social media sharing buttons to encourage people to spread the word about your work and increase its reach.

Email Marketing Approach

Personalize Your Messages

Seventy percent of firms’ email marketing strategies lack personalization, which suggests that sending customized emails could make them stand out. This approach uses customer data to generate a personalized email rather than sending one for each user.

Client Division

Email marketers can increase the effectiveness and targeting of their marketing by using segmentation to create a targeted group of people to whom they can send invites via email. This is a critical approach for convincing owners of companies in particular industries to attend events.

Emails optimized for mobile devices

By 2020, 62% of marketing emails were opened on mobile devices, up from 29% in 2015. Emails that are not mobile-friendly enough may be deleted or unsubscribed from. Make the call to action (CTA) prominent and large, and keep pre-headers and subject lines short to guarantee responsiveness.

Automation of Email Marketing

Marketing can profit from automated emails since they only need to be set up once and are sent to a designated recipient when a trigger is satisfied. This improves lead nurturing and personalization for potential customers while sparing the sales team from having to get involved.

Key Points In Email Marketing

Segmentation
Personalization
Compelling Content
Mobile Optimization
Automation
A/B Testing.
Analytics and Metrics
Compliance and Consent
Timing and Frequency
Continuous Improvement

A global leader in technology marketing and demand creation, B2B Technology Solutions offers a comprehensive range of performance-driven B2B lead generation solutions, including intent and install-based targeting, account-based marketing, and content marketing.